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APR 2007

Wrigley Unwraps Big Ideas

The Chicago-based company chews over—and delivers—new products that keep it as fresh as a new stick of gum

BusinessWeek, April 2, 2007 — Goose Island in Chicago wouldn't seem a hotbed of innovation to most. Just northwest of the downtown business district known as "The Loop," it is a largely industrial area filled with warehouses and long-forgotten factories from the city's days as a manufacturing hub. Yet for the Wm. Wrigley Jr. Co. (WWY), the area has become the epicenter of its push behind innovation.

Category: Innovation
Tags: Wrigley, New Products

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