Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAR 2007

Alpha Moms leap to top of trendsetters

USA Today, March 26, 2007 — There may be moments in Constance Van Flandern's day when she's got a BlackBerry in one hand and one of her two kids in the other. That is her Alpha Mom moment. She ought to know: She created the label to describe moms such as herself. The graphic designer from Eugene, Ore., and millions of mothers like her, are becoming a marketing phenomenon.

Category: Marketing Strategy
Tags: Customer Targeting, Trends

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