Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 2007

How BofA Juggled 9 Shops, Single Message†

Case Study: Working With Omnicom, Bank Integrates 'Opportunity'

Advertising Age, April 2, 2007 — Anne Finucane took over as CMO of Bank of America with a big task — completely reposition the industry leader's consumer, credit-card and private-banking businesses — and do it in less than 12 months. The challenge was made all the bigger by the fact that there's no real consensus on how to implement massive integrated campaigns.

Category: Marketing Strategy
Tags: Bank of America, CMO, Media Mix

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