Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

True Confessions: Real-People Ads Let It All Hang Out†

Adweek, March 26, 2007 — A TV commercial for Commit Stop Smoking Lozenges, "Babies Aren't Easy," finds 36-year-old Lisa navigating Los Angeles traffic while dealing with her screaming baby in her car's backseat. "Ava, come on, please, baby," implores Lisa, a Burbank, Calif., resident. Now on day 30 of quitting cigarettes, the on-edge mother—who smoked a pack a day for 15 years and has allowed Commit to shoot her withdrawal—admits she's having a hard time; on top of not smoking, the baby is really sick and she has so much to do.

Category: New Media Marketing
Tags: Kleenex, Secret, Advertising, Video

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