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MAR 2007

Internet Video Gives Rise To Infomercial Resurgence†

Adweek, March 26, 2007 — NEW YORK In the 1950s and 1960s, DuPont produced dozens of product films, such as police showing the effectiveness of bulletproof vests, and showed them to clients and small audiences at trade shows. Fast-forward 50 years: DuPont has unearthed that archival footage to form the basis of Science Stories, a series of two-and-a-half minute videos explaining the DuPont products that make possible such things as fire-retardant clothing and shatterproof glass.

Category: New Media Marketing
Tags: DuPont, Video

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