Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAR 2007

MTV to pimp "Ride" online

Reuters, March 29, 2007 — MTV Networks said Wednesday it will launch a virtual world next week for "Pimp My Ride" to complement its online "Laguna Beach" and "Virtual Hills" offerings. The "Ride" world will be patterned after Van Nuys, Calif., a hotbed for car culture, and it will let users customize cars, participate in races and join car clubs, among other features.

Category: New Media Marketing
Tag: MTV

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