MTV to pimp "Ride" online

Reuters, March 29, 2007 — MTV Networks said Wednesday it will launch a virtual world next week for "Pimp My Ride" to complement its online "Laguna Beach" and "Virtual Hills" offerings. The "Ride" world will be patterned after Van Nuys, Calif., a hotbed for car culture, and it will let users customize cars, participate in races and join car clubs, among other features.