Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAR 2007

Are Marketers Dying on Second Life?†

Brandweek, March 27, 2007 — Thanks in large part to media hype, marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there. Last week Coldwell Banker hung out a shingle on the site as “the first national real estate company to sell homes within the community.” The real estate firm is in good company.

Category: New Media Marketing
Tag: Second Life

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