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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
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MAR 2007

Do TV Ads Work Better Online?

eMarketer, March 29, 2007 — TV spots shown during Web programs click better with viewers than the same 30-second ads on TV, according to a new study by Millward Brown. Web spots increased the viewer attention rate by 53%, awareness by 52%, consideration by 27% and favorability by 26%. Prompted recall of brand advertising was four times higher for Web viewers.

Categories: New Media Marketing, Marketing Strategy
Tag: Advertising

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