Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
MAR 2007

Air Canada Fliers Buy the Extras†

Nearly Half Accept Higher Fare to Get Meal or Choice Seat

Wall Street Journal, March 29, 2007 — Many Canadian air travelers are "willingly" paying more than the lowest fare amid an unprecedented travel boom, Air Canada's chief executive said. Speaking to an industry conference, Montie Brewer said 48% of all passengers who flew on Air Canada in the fourth quarter last year bought one of the higher-priced tickets even though a lower-priced one was available.

Category: Customer Experience
Tags: Air Canada, Pricing

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article