Spotting the Next Hoodie†

Fashion Increasingly Relies On Trends From the Streets; Spying Raccoon Hats in SoHo

Wall Street Journal, March 29, 2007 — Standing near a cluster of bars at the corner of Red River and East 6th streets in Austin, Texas, earlier this month, Helen Job grew anxious about denim. She had spent four days in the hip college town, trying to determine whether a new look was catching on.