Bridging the Great Divide in Marketing Thinking†

How CMOs and Agencies Are Bringing Together Business-School Basics With Creative Dream Schemes

Advertising Age, March 26, 2007 — It's a divide and a dilemma as old as modern marketing: How do chief marketing officers get the classically trained marketing executives at clients to communicate effectively with the creative types at agencies? Everyone understands the best campaigns result from a meshing of the minds. But often there is a disconnect between advertisers' left-brained thinkers and the right-brained specialists they hire.