Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAR 2007

Bridging the Great Divide in Marketing Thinking†

How CMOs and Agencies Are Bringing Together Business-School Basics With Creative Dream Schemes

Advertising Age, March 26, 2007 — It's a divide and a dilemma as old as modern marketing: How do chief marketing officers get the classically trained marketing executives at clients to communicate effectively with the creative types at agencies? Everyone understands the best campaigns result from a meshing of the minds. But often there is a disconnect between advertisers' left-brained thinkers and the right-brained specialists they hire.

Category: Marketing Strategy
Tag: CMO

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