Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
MAR 2007

How P&G, Kimberly-Clark, and Marriott Are Getting Back to Basics in Customer Experience

Marketing Profs, March 20, 2007 — There's no use longing for the return of the good old days. The new world of electronic information and global competition is here to stay. Customers will no longer simply gravitate to the brands, products, services, and organizations their parents trusted. Instead, they will continue to experiment, change, talk back, and exercise their newfound freedom of choice in ways that make life for organizational leaders increasingly challenging.

Category: Customer Experience
Tags: Kimberly-Clark, Marriott, P&G

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