Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

One Tough Customer

Brandweek, March 19, 2007 — It's a chilly Monday morning in February along the Gulf Coast of Mississippi, where José Lopez is about to embark on a fact-finding mission. As svp and chief customer officer at The Home Depot, Lopez spends an average of six days out of every month in the field, walking the floors at the company's vast network of retail stores and putting in valuable face time with employees.

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