A Way to Fight Big Rivals: Play Up Style and Service†

Wall Street Journal, March 27, 2007 — When Samsung went searching for a U.S. retail partner to showcase one of its two specially made 80-inch, $150,000 plasma TVs, it didn't tap any of the big national names like Best Buy Co. or Circuit City Stores Inc. Instead, it picked a family business with a single suburban Chicago store: Abt Electronics.