Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

A Way to Fight Big Rivals: Play Up Style and Service†

Wall Street Journal, March 27, 2007 — When Samsung went searching for a U.S. retail partner to showcase one of its two specially made 80-inch, $150,000 plasma TVs, it didn't tap any of the big national names like Best Buy Co. or Circuit City Stores Inc. Instead, it picked a family business with a single suburban Chicago store: Abt Electronics.

Category: Customer Experience
Tag: Retail Design

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article