Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
MAR 2007

Netflix vs. Naysayers

CEO Hastings Keeps Growth Strong; Plans for Future After Death of DVDs

Wall Street Journal, March 27, 2007 — In the decade since Netflix Inc. began renting DVDs online, CEO Reed Hastings has faced down a murderers' row of rivals. Wal-Mart Stores Inc., Amazon.com Inc. and Blockbuster Inc. have all piled into the market with services that mail DVDs to consumers who've ordered them over the Web. But Wal-Mart threw in the towel in 2005 after two years, while Amazon has so far limited its service to the United Kingdom and Germany.

Category: Brand Strategy

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.