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MAR 2007

Netflix vs. Naysayers†

CEO Hastings Keeps Growth Strong; Plans for Future After Death of DVDs

Wall Street Journal, March 27, 2007 — In the decade since Netflix Inc. began renting DVDs online, CEO Reed Hastings has faced down a murderers' row of rivals. Wal-Mart Stores Inc., Amazon.com Inc. and Blockbuster Inc. have all piled into the market with services that mail DVDs to consumers who've ordered them over the Web. But Wal-Mart threw in the towel in 2005 after two years, while Amazon has so far limited its service to the United Kingdom and Germany.

Category: Brand Strategy
Tags: Netflix, Growth

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