Patagonia: Blueprint for green business

The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business.

FORTUNE, March 27, 2007 — "There is no business to be done on a dead planet." These words, a quotation from the legendary Sierra Club executive director David Brower, are the first thing you see when you walk into Patagonia headquarters in Ventura, Calif., and really, you can't miss them, given that they're etched into the front door.