Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

How Women Look at Video Online... Is Different

eMarketer, March 27, 2007 — Online video is a business that has been years in the making. Thanks to the proliferation of broadband and the popularity of the YouTubes of the world, it is now what analysts at Piper Jaffray call "the new killer app of the Web." But the app is not as killer for females as it is for males.

Category: New Media Marketing
Tag: Video

Related Factoid

While 78% of males watch video online, only 66% of females do - source eMarketer

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