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MAR 2007

How Women Look at Video Online... Is Different

eMarketer, March 27, 2007 — Online video is a business that has been years in the making. Thanks to the proliferation of broadband and the popularity of the YouTubes of the world, it is now what analysts at Piper Jaffray call "the new killer app of the Web." But the app is not as killer for females as it is for males.

Category: Marketing
Tags: digital marketing, Video

Related Factoid

While 78% of males watch video online, only 66% of females do - source eMarketer

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