Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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MAR 2007

Digital Marketing Leads The Charge†

Adweek, March 19, 2007 — It seems like only yesterday that interactive specialists were being invited to ride along when marketers and their agencies worked on upcoming campaigns. Now, digital marketing is moving from the back of the bus into the driver's seat as more brands place digital components—including online contests, Webisodes and user-generated content—in the lead position of their marketing.

Category: New Media Marketing
Tags: Mini, Nike, Online Marketing

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