Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

A Small Drop In Bud's Barrel

BusinessWeek, March 19, 2007 — What is happening with Anheuser-Busch (BUD ), proprietor of Budweiser and other iconic Middle American beer, mirrors much of what's up with big marketing and media right now. There's the pursuit of the elusive 25-year-old Everyman. There's the struggle to recalibrate how the brewer sells big brands in stupendous volumes amid the vicissitudes of an uncooperative and fractionalized market.

Category: Marketing Strategy
Tag: Budweiser

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article