Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
MAR 2007

"A McKinsey Of Pop Culture?"

Steve Stoute is making hot sellers out of cold brands by turning execs on to "the tanning of America"

BusinessWeek, March 26, 2007 — Several months into his new job as vice-president of U.S. marketing and advertising for General Motors (GM ), Mike Jackson came to the conclusion that the automaker was just not cool enough. Young, urban trendsetters on the East and West Coasts were not paying attention to GM's cars.

Category: Marketing Strategy
Tag: Customer Targeting

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article