"A McKinsey Of Pop Culture?"

Steve Stoute is making hot sellers out of cold brands by turning execs on to "the tanning of America"

BusinessWeek, March 26, 2007 — Several months into his new job as vice-president of U.S. marketing and advertising for General Motors (GM ), Mike Jackson came to the conclusion that the automaker was just not cool enough. Young, urban trendsetters on the East and West Coasts were not paying attention to GM's cars.