Lessons in motivating the staff†

Financial Times, March 20, 2007 — JC Penney is one of the grand names of US retailing, tracing its history back to 1902 when James Cash Penney opened its first store in Kemmerer, Wyoming. But as the 20th century was winding down, it looked a little as if JC Penney might go the same way. In 1999, together with other retailing stalwarts, its stores were facing the rising challenge of Wal-Mart and Target, the mass discounters.