Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAR 2007

On Advertising: Consumers vote for the best slogan

International Herald Tribune, March 18, 2007 — Consumer engagement may be the marketing mantra of our time, but Laurent Florès sees a fundamental problem: Good ideas can be drowned out by a flood of bad ones. Consumer panels, both online and live, have become popular ways for companies to float and road-test new ideas. Online panels are often run like beauty pageants, where consumers vote for ideas that a company is considering.

Category: Marketing Strategy
Tags: Consumer Insights, Engagement, Research

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