Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

J&J Jolts 'Old' Media With $250 Million Ad Spend Shift†

As Rivals Talk, Giant Puts Money Where Its Mouth Is -- Digital Formats

Advertising Age, March 18, 2007 — Staid Johnson & Johnson is proving to be marketing's Elvis Presley: While rivals talk up nontraditional marketing without changing measured-media spending habits much, J&J's adopting the King's refrain: "A little less conversation, a little more action."

Category: New Media Marketing
Tags: Johnson & Johnson, Media Mix

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