Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAR 2007

Coke And L'Oreal Partner on New Health Beverage†

Brandweek, March 14, 2007 — Coca-Cola and L'Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumaé, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division.

Categories: Innovation, Brand Strategy
Tags: Coke, Loreal, New Products, Partnership Branding

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