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MAR 2007

Marketers Try Hanging Out at Dry Cleaners†

Amid Media Clutter, A New Ad Wrinkle: Consumers' Closets

Wall Street Journal, March 12, 2007 — A little-known ad company is hanging marketers out to dry. Having found ways to plant ads in such places as table tops in food courts at shopping malls, luggage conveyor belts at airports and restaurant bathrooms, Madison Avenue is now moving into the clothes closet — with ads on cardboard shirt hangers.

Category: Marketing
Tags: Marketing Tactic, Outdoor

Related Factoid

Spending on alternative outdoor ads was up 8% last year to $1.2 billion, according to the Outdoor Advertising Association of America, a faster growth rate than traditional media

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