Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
DEC 2004

Making Marketing Measure Up

BusinessWeek, December 13, 2004 — The pressure is on to take the guesswork out of ad spending

Category: New Media Marketing
Tag: Metrics & Measurement

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