Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAR 2007

Taking the Runway on the Road†

Fashion Week Goes on Tour; Tickets Sell for $500 and Up

Wall Street Journal, March 12, 2007 — When supermodel Naomi Campbell strutted down the runway Thursday night in a body-hugging black Zac Posen cocktail dress, the crowd went wild. A 28-year-old fashion student seated in the front row snapped photos on her pink Motorola Razr phone and shrieked, "Oh my god, I am dying!"

Category: Customer Experience
Tags: Business Model, Event & Experiential Marketing

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article