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MAR 2007

What Starbucks Can Learn From the Movie Palace

New York Times, March 4, 2007 — WI-FI service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold “advertising air” deliberately blasted out the open doors of air-conditioned theaters in the early 20th century to help sell tickets.

Category: Customer Experience
Tags: McDonalds, Panera, Starbucks

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