Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
MAR 2007

Why Advertising's Cavemen Are Going Totally Hollyrock†

Wall Street Journal, March 5, 2007 — Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to greenlight a half-hour pilot program based on Geico's popular cavemen characters highlights the blurring line between advertising and entertainment, as well as the trouble the network has had in launching successful sitcoms.

Category: Marketing Strategy
Tags: Burger King, Geico, Advertising

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