Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
MAR 2007

Trouble brewing; Brand management†

Economist, March 1, 2007 — PEPSI and Starbucks share a problem. The second-biggest maker of cola and the world's largest chain of coffee shops are both worried about how customers perceive their brands. Pepsi has always been about experience, says Ron Coughlin, a Pepsi marketing executive.…

Category: Brand Strategy
Tags: Pepsi, Starbucks, Growth

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