Think Small†

Every company wants to hit it big with market-shattering innovations. But the little changes, too, can make a huge difference.

Wall Street Journal, February 14, 2007 — When it comes to innovation, the conventional wisdom often tells companies to aim for home runs. But frequent singles can be just as important. Home runs, in this case, are radical innovations — breakthrough products, anything from disposable diapers to cellphones, that introduce a new core technology and provide much greater customer benefits than existing products.