Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
MAR 2007

Microsoft to Move Bulk of Ad Dollars to Digital Channels†

Tells 4A's That Media Mix Will Change By 2010

Advertising Age, March 2, 2007 — It may be dumping hundreds of millions of dollars into an old-school TV campaign for its latest operating system, but Microsoft expects it will move the majority of its ad budget into digital channels within three years.

Category: New Media Marketing
Tags: Microsoft, Media Mix

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