Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAR 2007

Gap Chief Offers Harsh Diagnosis†

Fisher Faults Past Of Poor Leadership, Strategic Missteps

Wall Street Journal, March 2, 2007 — Gap Inc. interim Chief Executive Robert Fisher said it will take time for the retailer to recover from what he diagnosed as bad leadership, misguided efforts to centralize some creative tasks and a vague definition of its target customers.

Category: Brand Strategy
Tags: Gap, Business Strategy, Customer Targeting, Growth

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