Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAR 2007

Dunkin’ duking it out in supermarkets

Boston Herald, March 1, 2007 — Dunkin’ Donuts coffee will soon join Starbucks in fighting for shelf space with Folgers and Maxwell House at stores nationwide. Dunkin’ Brands Inc. signed a long-term agreement for brand behemoth Procter & Gamble to distribute packaged whole bean and ground Dunkin’ Donuts coffee to U.S. grocery stores, mass merchandisers, club stores and other retailers within a year.

Category: Brand Strategy
Tags: Dunkin' Donuts, P&G, Growth, Private Label

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