Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Smooth Move By McDonald's

Forbes, February 28, 2007 — Who would've thought that a company whose foundation was built on hamburgers and soda would be trying to compete with the likes of Starbucks and Dunkin' Donuts? On Wednesday, McDonald's (nyse: MCD - news - people ) announced that it is exploring adding smoothies, iced coffee and other specialty coffees to its menu at its U.S. locations.

Category: Brand Strategy
Tags: McDonalds, Growth, New Products

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