Mommy Blogs: A Marketer's Dream†

Growing Number of Well-Produced Sites Put Advertisers in Touch With an Affluent, Loyal Demo

Advertising Age, February 26, 2007 — Looking for a word-of-mouth network run by tech-savvy media pros who work cheap and have a direct line to a demographic that spends more than $2 trillion a year? Marketers, behold: blogging mommies.