Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
FEB 2007

Mommy Blogs: A Marketer's Dream†

Growing Number of Well-Produced Sites Put Advertisers in Touch With an Affluent, Loyal Demo

Advertising Age, February 26, 2007 — Looking for a word-of-mouth network run by tech-savvy media pros who work cheap and have a direct line to a demographic that spends more than $2 trillion a year? Marketers, behold: blogging mommies.

Category: Marketing Strategy
Tags: Gap, Customer Targeting

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