Amazon Top 10 Books on brand building†

Prophet authors have 3 of Amazon's top ten books on branding

Advertising Age, February 26, 2007 — 3. Building Strong Brands, by David A. Aaker

4. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, by Scott M. Davis, Michael Dunn and David A. Aaker

6. Brand Equity and Advertising: Advertising's Role in Building Strong Brands, by David A. Aaker and Alexander L. Biel