Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
FEB 2007

Amazon Top 10 Books on brand building†

Prophet authors have 3 of Amazon's top ten books on branding

Advertising Age, February 26, 2007 — 3. Building Strong Brands, by David A. Aaker

4. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, by Scott M. Davis, Michael Dunn and David A. Aaker

6. Brand Equity and Advertising: Advertising's Role in Building Strong Brands, by David A. Aaker and Alexander L. Biel

Category: Brand Strategy
Tags: (none)

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article