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FEB 2007

Federated, Shmederated; Call It Macy's

Forbes, February 27, 2007 — Come this summer, don't be confused when you can no longer find one of the country's biggest retailers in the phone book. Federated Department Stores (nyse: FD - news - people ) announced Tuesday morning that its directors will ask shareholders to change the company's name. If approved, the company will be known as Macy's Group, effective June 1.

Category: Brand Strategy
Tags: Macy's, Naming

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