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FEB 2007

Departments of Energy†

Brandweek, February 26, 2007 — When one big retailer acquires another big retailer, replacing the name over the front doors in locations across the country, maybe it's big news for employees and shareholders, but you can't expect dancing in the streets. Yet, if that retailer is Macy's parent Federated Department Stores, which absorbed 400 May Co. stores, maybe you actually can.

Categories: Brand Strategy, Customer Experience
Tags: JC Penney, Kohls, Macy's, Brand Architecture & Portfolio, Growth, Retail Design, Trends

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