Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
FEB 2007

Oscar Advertisers Could Have Gotten So Much More†

Microsoft, Dove Used Search Effectively to Extend Brand Messages Online

Advertising Age, February 26, 2007 — Forget Martin Scorsese. Microsoft was the big winner at last night's Oscars — online, at least. Microsft's three-part commercial campaign for Windows Vista was deemed the most successful by SendTec, a direct-marketing firm based in St. Petersburg, Fla. President Eric Obeck said he and his team of analysts conducted rudimentary keyword searches after each Oscar ad to see if more information on the campaign could easily be retrieved online.

Category: New Media Marketing
Tags: Microsoft, Search Marketing

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article