Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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FEB 2007

Arbitron-Nielsen Venture Shows Promise†

Data-Collection Devices Help Glean More Detail About Consumer Habits

Wall Street Journal, February 27, 2007 — After a year-long trial, a joint venture of media-ratings companies Arbitron and Nielsen says it has proof that a new technology-driven approach can help clients fine-tune their marketing. The venture, Project Apollo, gave tracking devices to 11,000 participants to monitor their media exposure and product purchases. One device — known as the Portable People Meter — picked up audible advertising messages from radio and television. Other advertising was measured in online surveys.

Category: New Media Marketing
Tag: Metrics & Measurement

Related Factoid

People exposed to several months' worth of advertising for 13 mid-to-large brands spent 5% to 8% more on the brands compared with spending before the ads ran - Arbitron-Nielsen

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