Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAR 2007

Why Toyota Is Afraid Of Being Number One

It's overtaking Detroit—with trepidation. Now, the carmaker is relying on ever-savvier PR to avoid the U.S. backlash it dreads

BusinessWeek, March 5, 2007 — Ask consumers why Toyota may soon be the largest automaker in the world, and they will point to the Camry. Or the Prius. Or the rav4. (It's the cars, stupid.) Ask manufacturing geeks, and they'll tell you it's about just-in-time production and a maniacal focus on constant improvement. (It's the engineering, dummy.)

Categories: Brand Strategy, Marketing Strategy
Tags: Toyota, CSR-Corporate Social Responsibility, Growth, PR

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