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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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FEB 2007

Picture This: GE Digital Cameras

To woo a new generation of loyal buyers, General Electric is lending its name to a variety of youth-oriented consumer electronics products

BusinessWeek, February 15, 2007 — General Electric wants to bring more good things to life. The company known for washing machines, wind turbines, and jet engines is putting its name on a line of digital cameras and photo printers.

Category: Brand Strategy
Tags: GE, Licensing, Youth Marketing

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