Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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FEB 2007

A Majority of One

New York Times, February 26, 2007 — The growing ability of advertisers to more precisely target potential audiences through media like direct mail and the Internet has led pundits to proclaim the arrival of the era of one-to-one marketing. A campaign for a small university in Pennsylvania is taking advantage of the trend toward personalization in a surprising — and delightful — way.

Category: Marketing Strategy
Tags: Advertising, Customer Targeting

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