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FEB 2007

New Hot Properties: YouTube Celebrities

New York Times, February 26, 2007 — No one would mistake the Ask a Jew guy for Lonelygirl15, but these days YouTube contributor Shmuel Tennenhaus is feeling like a hot commodity. Mr. Tennenhaus, an aspiring comedy writer who gained a modest following on YouTube for his droll question-and-answer clips and other spots featuring his grandmother “Bubby,” is being wooed by the site’s competitors, including Metacafe, ManiaTV and others, with promises of guaran

Category: Marketing

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