Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

New Hot Properties: YouTube Celebrities

New York Times, February 26, 2007 — No one would mistake the Ask a Jew guy for Lonelygirl15, but these days YouTube contributor Shmuel Tennenhaus is feeling like a hot commodity. Mr. Tennenhaus, an aspiring comedy writer who gained a modest following on YouTube for his droll question-and-answer clips and other spots featuring his grandmother “Bubby,” is being wooed by the site’s competitors, including Metacafe, ManiaTV and others, with promises of guaran

Category: New Media Marketing
Tags: YouTube, Trends, Video

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