Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
DEC 2004

New Brand vs. Extension†

Brand Strategy, December 6, 2004 — Eighty-two per cent of new products are brand extensions into the same or a different category and only 15% are totally new brands, according to a study examining 22,000 cases from Research International.

Category: Brand Strategy
Tag: Brand Extensions

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