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FEB 2007

All Companies Need Innovation; Hasbro Finds a New Magic†

Wall Street Journal, February 26, 2007 — Every Friday at lunch, game designers, marketing managers and other employees at Hasbro's games division gather in the cafeteria to play board games. Some compete over Scrabble, Sorry, Clue or more than a dozen other famous games invented decades ago and still manufactured at a factory here. Others play games sold by competitors, or they enjoy their own childhood favorites no longer on store shelves.

Category: Innovation
Tags: Hasbro, Research

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