Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
FEB 2007

Burger King of Cool?

Burger King is desperately seeking pop culture's holy grail: to be cool

USA Today, February 7, 2007 — So cool it can sell more than 3 million Burger-King-branded Xbox video games in two months. So cool that The King, its masked icon-with-attitude, showed up in Jay Leno skits 17 times in two months. So cool that The King's got an ultra-popular profile on MySpace.com.

Categories: New Media Marketing, Brand Strategy
Tags: Burger King, Growth, Marketing Tactic

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article