Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Starbucks Chairman Says Trouble May Be Brewing†

Brand Could Be Compromised, Schultz's Blunt Memo Warns; 'Time to Get Back to the Core'

Wall Street Journal, February 24, 2007 — Starbucks Corp. built its broad appeal on what Chairman Howard Schultz labeled an "experience," including baristas who know customers' orders by heart and an atmosphere that entices patrons to linger for hours. That experience has enabled the coffee chain to charge the premium prices that fuel its robust earnings growth.

Categories: Brand Strategy, Customer Experience
Tags: Starbucks, Growth

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