Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Fairy-Tale Wedding? Disney Can Supply the Gown†

Princess-Inspired Designs Aim to Attract Older Crowd; Subtle Mermaid Styling

Wall Street Journal, February 22, 2007 — Walt Disney Co. has made a fortune out of turning little girls into princesses. Now it plans to turn big girls into princesses, too. In a move to expand the reach of one of its most popular franchises, Cinderella and her regal friends are moving into the bridal business with a line of wedding dresses and accessories.

Category: Brand Strategy
Tags: Disney, Growth, New Products

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